Revitalize your pooch’s coat with Pooch Bright Shampoo. This pH balanced breakthrough formula is enriched with Swiss Chamomile, Aloe Vera, Pro-Vitamin B5, and natural brighteners. Based on our proprietary Opti-Bright® technology, Pooch Bright penetrates the hair shaft to counteract the yellowing from the sun and elements. The nourishing and moisturizing blend of fine natural botanical extracts removes coat dullness and produces a spectacular lustrous shine. Pooch Bright Shampoo eliminates the yellowish spectrum in white coats and produces a sparkling show-white coat.